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Thursday, April 29, 2010

Cash For Your Business

Is a Business Advance a good idea for your company?

If you own a small business, then you have probably run into a very common situation. If you were to ask all sorts of small business owners around the country, they would probably tell you that being saddled with a cash flow problem is a part of doing business in this way. Simply put, you are not a huge corporation and you aren't going to have tens or hundreds of thousands of dollars sitting around for use in business. That is alright, though, because a cash flow problem doesn't have to completely shut your business down. In fact, if you are smart, you can get a business advance and keep right on moving.

The problem for many business owners is quite simple. They have opportunities that arise at the wrong time. It is a simple matter of timing and it's something that they can't control. When you are in small business, you often have to balance out your books and you have to send money out in order to bring in a profit. This might mean that you need to buy merchandise or you have to pay for marketing. Whatever your cost happens to be, it is a very real cost in many instances. If you don't have money at one point in the month to do it, then you can miss out on a chance to make very real money for your business.

A business advance loan will help you hit on those opportunities. A lack of cash flow is a very small problem in the long run. When you take a hard look at the big picture, you will find that your business is on solid ground and that your ability to pay off one of these loans is evident. Any lender would be smart to help you in this situation, because they stand to gain a great deal from fostering that relationship. What does this mean for smart business owners? It means that you should absolutely never let a chance go to waste because you didn't have the cash flow to do it. With a business advance loan, you can make the purchases and keep your business going forward.

The costs associated with a business advance loan are relatively low. When you compare those costs with the money that you can bring in from these loans, you will find that it's a no brainer situation most of the time. In most instances, the money you will bring in from getting the advance is much greater than what the lender will charge you. This means that business advance loans make sense for most small business owners.

What is a Business Advance?

Have you ever needed money to help support your business but have been denied in the past? What if we told you that continuing your own business with a business advance loan was as easy as paying back your loan with future credit card transactions on your business sales, purchases, or payments. What if I told you there is a place that will say yes when others have said no? Would you believe me? What if I told you that with all of this the chance to be approved can be possible?

What is a business advance? A business advance, also known as merchant cash advance is a contract between a lender and a current business which has been running for at least a year and a half, where the business holder takes out a loan on boosting a business in return agreeing to pay the loan holder a percentage of every credit card transaction sale traditionally ending after one year’s time. The payments are not paid directly from the business owner but actually automatically transacted from the company which approves and processes each transaction.

What is the benefit of using a cash advance for a business advance in comparison to a traditional loan company?

• The first benefit of business advance in comparison to a traditional lender is that after the actual statement of approvable the cash is available to be given within 24 hours.

• Through a traditional lender you have only a specific amount of time to slowly typically monthly to pay back your owed loan, while risking late fees, transaction fees, hidden fees, and much more. While with a cash advance you do not simply pay monthly which means you are not paying out of pocket if your business does not jump into action right away.

• With a traditional loan you risk second mortgages, loss of assets, risk homelessness if business fails, along with possible bankruptcy if no collateral was taken. With a merchant cash advance your assets are safer, your home stability is safe, and you are not risking bad credit or bankruptcy.

• With a traditional lender a large percentage of loan takers are actually denied before they get a chance to save a business, with business advance those who were told no, are told yes.

What is the catch with a business advance?

The catch is there is no catch; you get a high chance of successfully continuing your business, where only a fraction of your sales income is taken for a short period of time, enabling you to make more money than with a normal monthly charged loan. This will enable you to keep more of your money in your business.

RESTRICTED INDUSTRIES

• Adult Entertainment / Materials
• Accountants & Attorneys
• Auto / Truck Dealerships
• Adult & Kid Gyms / Family Activity Centers
• Construction Related Industries
• Gambling Establishments
• Home-based businesses (Excluding Internet Retailers)
• Manufacturing (Except Light Manufacturing that accept credit cards)
• Marinas / Boat dealers
• Mortgage Brokers / Real Estate
• State & Government Agencies

For more information on obtaining a business advance loan please contact:

Yolanda English
YVE & Associates, Inc.
3921 SW 186th Ave
Miramar, FL 33029
O. 954.442.2919
F. 954.905.4316
C. 954.673.7729
info@YolandaEnglish.com
www.YolandaEnglish.com
www.YourFinancialFitnessCoach.com
http://www.linkedin.com/in/yolandaenglish
http://twitter.com/YolandaEnglish

GROWING the money you have, LOCATING the money you need!

Need Equipment Financing? http://www.YolandaEnglish.com/files/23763/YVELeaseapp.pdf
Seeking a Commercial Loan? http://www.yolandaenglish.com/files/23763/YVECommercialLoanRequestForm.doc
Free E-seminars on Money and Investing. http://www.YolandaEnglish.com/learning_center.cfm

Securities offered by H. Beck Inc. Member FINRA & SIPC ~ H. Beck, Inc. and YVE and Associates, Inc are not affiliated.

The information presented here is for informational purposes only. This blog post is not an endorsement or an offer for sale of any security or financial product.

Tuesday, April 20, 2010

How To Work a Minority Business Trade Show (Part II) - An MBE Perspective


Trade shows can be massive and overwhelming to even the most ardent marketer. I’ve been to several trade shows which seem like a world without end. In such an environment, it is quite easy to lose your way. As I shared in the previous post, to be effective, you need to plan your objectives and goals for the show, including targeting your audience and using your time wisely. Below are three additional strategies that will make your trade show experience pay dividends.

Network, Network, Network

This piece of advice seems elementary. After all, isn’t networking is a huge part of why we attend trade shows in the first place? However, in a trade show environment, even your networking must be strategic. I’ve been in many situations where, if you are not careful, you can get weighed down with everyone else’s message at the risk of getting out your own.

You could find your pockets stuffed with business cards and brochures from plumbers, architects, accountants, etc – all wonderful people, but not your intended targets. Thus, you must vigilantly protect your time and stick with your plan to reach your intended targets. As you network, make a quick assessment of the contact and file them away accordingly. Later, after the show, you can further organize for follow up.

Also consider networking with the experts at the workshops that generally accompany the trade shows. These folks are experts for a reason. Many times they are connected within an organization or company that you are targeting and you can have one on one time or an entree into the company through this contact. Experts are usually willing to share their information and contacts. They are also typically used to being in such an environment and so they are open to shepherding someone who approaches them in a direct and professional way.

Reconnect With Existing Clients

Another great usage of trade shows is to reconnect with existing clients. If you have clients that are attending, make an appointment to meet with that client at the show or over lunch or dinner. This is a great time to have some relaxed time to catch up with your client, converse about the relationship, obtain feedback and to make any improvement or adjustments necessary.

It is also a time to gently up-sell that client for additional services or increased business without a sales routine. One of the greatest sources for business, either through expansion or referrals, is your existing clients. For numerous reasons, an existing client is far easier to work with than a prospect. Spend time with your existing client to seek ways to grow your business or at the very least, to say thanks. It is amazing how something as simple as a thank you will cause your client to go to bat for you.

Follow Up!

Without this last piece of the trade show puzzle, your efforts and expenditures are absolutely in vain! We know that the cost in time, money and opportunities is extremely high and so you must have a mechanism for following up after the show. I have used trade shows very productively in the past and continue to use them as a marketing strategy. However, it is only effective because I make sure that after the show, all of my contacts are organized, placed in a database or spreadsheet and scheduled for timely follow ups. Without following up, your contacts are meaningless and grow cold very quickly.

Because I usually display at trade shows, I am often approached by small business owners who are interested in providing services to my firm. I listen to the marketing pitch, receive the materials and then I always tell the person to follow up with a call or an email. We all know where most of those marketing brochures wind up after the show and so it’s just a lot more effective to receive an actual phone call or an email.

In dozens of shows I’ve attended over a career lasting almost two decades, I can count on my left hand the amount of people who actually called, emailed or followed up with any other form of correspondence. It is my experience that the amount of follow up that takes place after the trade show is very low. Perhaps the small business owners return to the “soup” so to speak and in a short time, the trade show is a distant memory - at least until next year when the cycle of spending time and money with little return on investment renews itself.

Approached in this manner, trade shows are a little more than a social event. That can be an enjoyable aspect of the show and need not be ignored. It is always a pleasure to get reconnected with colleagues at these events, but I always remind myself of my purpose in being there. This keeps my substantial efforts well-spent and ultimately monetized. I would encourage you to adopt these six steps for your next trade show and watch your client base grow.

Drop me a line about how this strategy is working for you:wayne@ironpillarmedia.com. Best regards!