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Goldman Sachs Investment Research recently released an update to its 2004 portfolio strategy report titled, The Hispanization of the United States. This latest report titled, US Hispanization: Long/Short Strategies provides a context and long/short investment framework to assess the growing influence of Hispanics in the US economy. David Kostin, author of the report and Chief Sector Strategist of the U.S. Portfolio Strategy Group at Goldman Sachs & Co, debuted the research at the Latin Force Market Intelligence conference in Miami, Florida. The report references geodemographic data from the 2008 American Marketscape Datastream, an annual publication released by Latin Force Group. Latin Force Group, a Goldman Sachs Urban Investment Group portfolio company, is a leading provider of consulting and market intelligence products and services to over a quarter of the Fortune 100.
For more information on the report please access the "Goldman Sachs Hispanization Study" link on this page. To learn more information about the Goldman Sachs Urban Investment Group, a long-term capital provider to minority-owned businesses, please click on the link "Minority Business Funding" on this page.
This report is highly recommended and well worth the read. It sets forth an investment strategy that capitalizes upon the exploding Hispanic/Latino market in the United States. With cutting edge research and analysis Goldman Sachs (GS) sets forth the business imperative for investment in this market. There is no discussion of social justice or welfare - just a compelling market analysis of why it makes sound business sense to to invest in what the author has termed the "Hispanization" of America.
The study forecasts "Hispanic spending to account for 10% of US expenditures by 2010. This proportion should increase steadily through the 21st century, suggesting that both the corporate and investing worlds should incorporate the Hispanization theme into their growth strategies. " It sets forth compelling demographic data such as: The US population is expected to increase by 6 million people through 2010; Hispanics should account for 3 million, or 50% of total US population growth.
It further provides data on where, on what and how do Hispanics spend money and finally strategies on how to invest in Hispanization. This centers around investing in the "Right States" (Where are Hispanics spending?); "Right Products" (How will Hispanics spend in the future?) and "Right Customers" (What products are Hispanics buying?).
This represents a tremendous opportunity for any business (mainline or minority-owned) that can seize upon satisfying the needs of this burgeoning market. Hispanic business-owners will undoubtedly understand their respective communities in greater measure than mainline companies and may therefore possess an inherent competitive advantage in the race. Whatever the outcome, the US Census Bureau shows that this trend will not slow down in the near future. The spoils will go to those companies that are prepared for the phenomenon.
As the GS study states: The rapid growth of the Hispanic/Latino population represents one of the most important demographic trends taking place in the United States. It will have dramatic social, political, economic and market influence on the country during the next 25 years. The question is friend, will you ride the wave or will you just wave as opportunity rides by?
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Goldman Sachs Investment Research Addresses the Growing Influence of Hispanics in the U.S. Economy.
Goldman Sachs Investment Research Addresses the Growing Influence of Hispanics in the U.S. Economy.
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